DUMFRIES MUSIC COLLECTIVE IS SEEKING A MARKETING OFFICER!
DMC is a Community Interest Company (CIC) that has been operating in Dumfries & Galloway since 2012. DMC offers events and initiatives as a platform on which people can share knowledge, ideas, experience and thoughts about music and other creative practices. Through its annual programme, which includes the flagship Dumfries Music Conference, DMC aims to engage, educate, inspire and empower young people in Dumfries and Galloway.
We will provide a network for inspiring, learning and sharing a range of opportunities and support services to young people, aged 15-25, in Dumfries in Galloway who are looking to build careers across all aspects of the music industry.
We aim to celebrate, support and grow the music industry of Dumfries and Galloway and inspire and educate individuals and audiences to participate and collaborate in this work to benefit the local economy and cultural impact of the town of Dumfries and those that live within Dumfries and Galloway.
It’s our intent to develop a series of programmes, events, workshops and showcases to redress the imbalance of young people having to move away from the region in search of involvement in the creative industries and in turn create a stronger contemporary music industry within the region.
Overall Role and Accountability:
The DMC Marketing Officer is a key role in the organisation, working with both Directors, and the wider team, the Marketing Officer will develop and implement strategies to ensure effective promotion DMC’s annual programme as a whole as well as individual one-off events. The Marketing Officer will be responsible for ensuring that the opportunities within DMC’s programme are conveyed effectively to as wide an audience as possible – especially DMC’s target audience (15-25 year olds). The Marketing Officer is responsible for the week-to-week management of DMC’s Digital Media Platforms – including website, social media and newsletters. The aim of this role is to give DMC a clear and consistent voice across all platforms and, in the process, progress the organisation by spreading news of its events and initiatives, and growing its audiences. The Marketing Officer will report to DMC’s Directors who manage the strategic direction of DMC and will be on-hand to support the role at all times.
Responsibilities:
▪ Ensure that the work of the DMC programme is conveyed effectively to as wide an audience as possible.
▪ Create a Marketing Strategy for DMC, including pre- and post-show publicity and personalised promotional strategies for individual events, in conjunction with the DMC team.
▪ Implement the Marketing strategy, and report on it regularly, for all programming elements.
As part of this Marketing Strategy:
- Create a Social Media strategy for DMC, in conjunction with the DMC team.
- Implement the Social Media strategy for all programming elements under @wearedmc.
- Monitor ticket sales for individual events and adjust promotional strategy in response.
- Design original posters for the annual programme, with support from the Directors.
- Liaise with collaborating artists/musicians about promotional strategies and to obtain promotional material well in advance (4 weeks minimum)
- Pro-active updates of www.wearedmc.co.uk content for DMC.
- Coordinate the printing of original posters and print material.
- Coordinate printed material distribution across Dumfries and regionally.
- Produce content (photographic and video) for DMC showcases and events.
- Manage DMC’s monthly newsletter.
- Keep a monthly record of all press and media, presented in one-page doc (funding apps).
- Manage databases relating to marketing, including audience and press.
- Increase newsletter sign ups and increase audience figures through data analysis.
- Ensure all records and documentation are filed appropriately within DMC’s systems.
- Create regular reports to assist with evaluation and monitoring of the success of the Marketing Strategy.
- Manage the marketing budget, with support from the Directors.
- Assist with accessibility audits / EDI action plan reviews and implement relevant actions within the Marketing Strategy.
▪ Support other DMC staff in communications and marketing of individual projects and DMC as a whole.
▪ Update DMC’s website and all social media channels.
▪ Design posters, flyers and digital promo items for DMC’s programme items.
▪ Design or create marketing comms for DMC as a whole – recruitment, branding updates etc.
Person Specification :
Essential :
- Experience in a similar role.
- Understanding of arts marketing in a rural context.
- Ability to work independently and as part of a team.
- Good organisational skills - ability to plan and implement promotional strategies, prioritise workload & work efficiently towards tight deadlines.
- Good communication ability.
- Proficient in Squarespace, digital design and social media.
- A good head for design and confident ability in the use of Adobe Suite, Canva or similar design tools.
- Ability to be at the DMC office one day a week, including evening and weekends.
Desirable :
- Knowledge of the creative communities across the region.
- Existing personal networks related to marketing and press.
- Demonstrable interest in music and working in the creative industries.
- Ability to produce short promotional videos for online use.
- Driving licence & access to own vehicle.
Remuneration:
Rate of Pay: £11.44 per hour.
Duration: 12 month contract: (from 27th May 2024 - 19th May 2025)
Hours: 8 hours per week, on a flexible basis, to be agreed with Directors. Some home working and some office working in the DMC office will be required. Some evening or weekend working may be required in order to source content for post-show publicity, programme dependant.
Contract extension: Opportunity for contract extension to 16 hours per week, and beyond May 2025.
Communication:
There will be a team meeting once per month, all marketing reports/docs should be prepared in time for this. You are encouraged to maintain regular contact with DMC’s Directors by email and/or telephone.
To apply please email hagen@wearedmc.co.uk including a CV (max 2 pages of A4) and a covering letter (max 1 page A4) that links the job description to your experience. You can also attach or provide links to up to three relevant pieces of work.
Deadline for applications is Monday 13th May 2024
Interviews will be held in the week of 20th May 2024.
The post will start as soon as possible after 27th May 2024 and is a temporary post (although subject to DMC continuation funding being sourced).